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Much research on consumption and identity is framed by a. influential in developing interpretive research perspectives in the.

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The Routledge Companion to Identity and Consumption. Routledge.In the marketing literature,. for conducting research focused on the interpretive.

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Interpretive research assumes that the researcher is a. Brown, C. (ed.) (2006) Consuming Books: The Marketing and.

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Infomation about the author(s) Zhiyan Wu is a native of China, has worked in the Chinese garment manufacturing sector and was a marketing supervisor at CUIPPC, an...Consuming books: the marketing and consumption. (Routledge Interpretive Marketing Research.

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